SMK Unlocked
SMK Unlocked was a collaborative project with the Statens Museum for Kunst (SMK) in Copenhagen, designed to enhance visitor wayfinding and encourage unexpected discoveries within the museum’s collections. By blending physical and digital experiences, the project aimed to make exploration more intuitive, immersive, and engaging.
Client
SMK
Services
Product Discovery & Vision
Augmented Reality
Experience Design
Industries
Arts & Culture
Challenge
SMK sought to reimagine how visitors interact with both its physical space and extensive digital archives. The goal was to create an experience that would:
Offer curated thematic tours to guide visitors through the museum.
Unlock access to the museum’s rich digital collection and insights.
Allow visitors to explore at their own pace and based on their personal interests.
Enable visitors to document and share highlights of their journey.
Solution
SMK Unlocked is an interactive platform designed to encourage playful and personalized exploration of the museum. Key features include:
Curated thematic tours that guide visitors through specific narratives within the museum’s collection.
Augmented reality (AR) experiences that reveal hidden stories, bonus content, and immersive digital interactions.
A digital platform offering deeper insights into the artworks, audio clips, and archival material.
Solution
Through the app, visitors are empowered to chart their own path, whether by following guided tours or embarking on a self-directed journey. The integration of AR technology adds an element of surprise, unlocking exclusive content that enriches the museum visit.
SMK Unlocked transforms the traditional museum experience into a dynamic, interactive adventure—making art exploration more engaging, personal, and fun.
